Experts at Together Travel analysed new online search data to reveal a 3.5% rise in searches for water sports and over 2000 related keywords like surfing, paddleboarding, and wild swimming.
In the year to September, the terms were previously searched over 15-thousand times, but it’s now shot up to over 16-thousand.
| Water Sports and 2388 related key words | |||
| Location | Oct 22-Sep 23 | Oct 23-Sep 24 | % Change |
| Cardiff | 15,620 | 16,160 | 3.5 |
| Wrexham | 12,170 | 11,440 | -6 |
| Swansea | 20,350 | 19,130 | -6 |
| Bangor | 8,560 | 7,320 | -14.5 |
| Newport | 11,180 | 9,510 | -14.9 |
Zak Ali, from Together Travel who conducted the research, said:
“There’s nothing quite like diving into water sports to add a splash of adventure to your life!
“Not only do you get a fantastic workout—hello, toned muscles and improved cardio—but you also get to enjoy the great outdoors. And let’s be honest, any sport that lets you cool off while working up a sweat is a winner in my book!
“Start Small and Stay Safe: Don’t dive into the deep end right away—begin with something manageable like paddleboarding or kayaking. They’re easy to learn and give you a feel for being on the water without too much risk. Always remember to wear a life jacket and let someone know where you’re heading off to.
“Gear Up Properly: Investing in the right equipment can make all the difference. Comfortable swimwear, waterproof sunscreen, and the proper gear for your chosen sport will enhance your experience.
“Join a Community or Take a Lesson: Connecting with others can boost both your skills and enjoyment. Taking a lesson or joining a local club means you get expert guidance and meet like-minded enthusiasts.”
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