Join photographer Yushy & Museum Of Youth Culture at Fred Perry Stores in Cardiff 4th May to submit your youth memories.

* Join Museum of Youth Culture on tour at Fred Perry flagship regional stores *

*Bring in your photos, flyers and objects that represent your youth for scanning into our museum’s archive *

* Free event including talks with local MOYC contributors *

*Become part of “Grown Up in Britain”, a national archive documenting the stories of teenage life in Britain *

The Museum of Youth Culture is proud to announce a year-long collaboration with Fred Perry to collect youth culture photographs and memories from across the UK through a series of Show & Tell events at regional Fred Perry stores.  Adding to the Museum’s ‘Grown Up in Britain’ collection, photographs and ephemera brought in will be scanned for our archive to preserve the history of teenagers and young people and will be part of an exhibition in the Fred Perry Camden store at the end of this year.

Whether it’s getting ready in your teenage bedroom, bundling in the car with your mates for your first festival or documenting your journey into town with a full facebook photo album – we want to represent you and the youth of Britain.

MOYC and Fred Perry are calling out for memories from around the regions – bring in your photos, ephemera, flyers, clothing and any other youth and subculture items to the Show & Tell events. All events are free to take part and include a talk from an expert from the museum’s network. Together, help us celebrate youth and subcultures as an invaluable part of our social history.

The museum’s Grown up in Britain campaign invites the public to help us build the Museum of Youth Culture through submitted photographs, objects and memories. Since launching in 2019 the museum has received thousands of submissions, from the Roaring Twenties to the Drill artists of today. Inviting the public to dig out their family albums and shoebox archives, the resulting collection spans a wide range of media including photographs, home footage, ephemera such as flyers and ticket stubs, teenage clothes such as band t-shirts, other objects and oral histories. 

BRING YOUR PHOTOS AND OBJECTS TO IN-STORE SHOW & TELL EVENTS:

Fred Perry Cardiff: Saturday 4^th May -10am-4pm, with a talk 2-3pm

Fred Perry Glasgow: Saturday 25^th May-10am-4pm, with a 2-3pm

Fred Perry Manchester: Friday 28^th June – 12-6pm, with a talk 4-5pm

Fred Perry Leeds: Sunday 4^th August- 10am-4pm, with a talk 2-3pm

Fred Perry Brighton: Sunday 25^th August – 10am-4pm, with a talk 2-3pm

Fred Perry Liverpool: Friday 25^th October- 12-5pm with a talk 4-5pm

Fred Perry Camden: Friday 15^th November – 12-5pm with a talk 4-5pm

People are also welcome to share their stories in advance via  MOYC website here – upload form.

Founder of Museum of Youth Culture, Jon Swinstead comments, “Whilst there is much that unites us across generations, there are subtle differences in how youth culture expresses itself across regions in the UK – so a punk in Glasgow looks different to one in Brighton and it’s important we represent these divergences in subculture. We are excited to be taking the museum on tour across Britain and see what new stories we can discover, and Fred Perry is the perfect cultural partner for this.”

He continued “Bringing MOYC to l regions across the country is important as ultimately we want the museum to represent as many diverse histories of growing up as possible. Being able to work with our friends at Fred Perry on this tour is an exciting opportunity and a great way to celebrate our shared Subcultural history.”

Museum of Youth Culture and Fred Perry regional tour invite you to become part of history in this unique archive project and celebrate the story of youth.

YUSHY – MOYC PHOTOGRAPHER BIO

Capturing images of underground Rave scene from Cardiff and documenting emergent British subcultures.

Yushy is a 26 year old photojournalist based in London. He cut his teeth documenting Cardiff’s gritty Drum and Bass scene and has gone on to photograph music and protest culture. His work specializes in documentary, portraiture, music photography and fashion.

He has won multiple awards, including the largest international photography competition in the world, and has worked with such clients like GOOGLE, Fred Perry and BBC Wales, and had his work featured in HUCK Magazine, VICE, BBC and MIXMAG amongst others.

Growing up in Hounslow, West London he moved to Cardiff to study at university, here he studied photojournalism and has continued his career focusing on documenting subcultures.

Yushy got his break in Cardiff, he said, “During freshers week, I spotted a message on social media from a local promoter looking for a photographer for an event and I contacted him. The next day I hired out a 16mm fisheye from the university kit room and that night I jumped into the event head first. Not knowing what to expect nor knowing the music at all – I fell in love and the rest is history – fast forward a few months and I was shooting many events across Wales and have not stopped since”.

In 2023 his solo exhibition featuring work from his Rave to the Grave series took place at the Museum Of Youth Culture pop up store in London and it was an instant success with visitors and the media. With images amassed from 5 years of underground rave culture, the exhibition showed early photographs capturing the Cardiff Drum’n’Bass scene to his more recent work documenting the emergence of nightlife post lockdown, from compulsory COVID tests to masked up ravers.

Yushy’s photographs immerse you in the darkness, from sweaty basements to crammed warehouses, vibrations emanating from speaker stacks. Always at the heart of the crowd, Yushy captures ravers in the shadows of night and the euphoric energy of a crowd letting loose and going wild, whether it’s a lone dancer leaning into a speaker stack or a crowd moving in synergy to the drop.

Join photographer Yushy & Museum Of Youth Culture:
Fred Perry Cardiff, Saturday 4th May 2024, 10am – 5pm
Hayes Building, South Glamorgan, Morgan Arcade, Cardiff CF10 1AF